Loading...
Information
This tool works best on computers in fullscreen mode.
Tailor your SmartDispense® solution
Existing Customer
Are you a loyalty customer signing a new deal?
HEINEKEN UK Limited (Company No. SC065527), 6 St. Andrew Square, Edinburgh, EH2 2BD | © HEINEKEN UK Limited 2025
Thank You.
Thank you for your interest in renewing your SmartDispense® agreement.
We value loyalty so as an existing customer you will enjoy a 10% discount based on latest SmartDispense® costs per tap
The leading draught dispense technology
SmartDispense® has overhauled draught dispense through innovation and technical development.
Since launch in 2013, SmartDispense® systems have been consistently upgraded and redeveloped to produce the most advanced and flexible draught dispense solutions. State-of-the- art technology that’s designed to help you maximise profits by delivering the best possible pint for your customers while saving time, energy and reducing waste.
The right technology changes everything
SmartDispense® has overhauled draught dispense through innovation and technical development.
Since launch in 2013, SmartDispense® systems have been consistently upgraded and redeveloped to produce the most advanced and flexible draught dispense solutions. State-of-the-art technology that’s designed to help you maximise profits by delivering the best possible pint for your customers while saving time, energy and reducing waste.
A smart solution for your business
SmartDispense® is the only system with a full package of benefits
and the scale and support to offer national coverage
| System | Cost per tap per month | Scale | Line Cleaning frequency | Service Visit | Staff Training | Energy Saving | Connected Technology |
|---|---|---|---|---|---|---|---|
 |
£30 £50 competitor |
7,500+ | 6 or 12 week | ||||
 |
£22.50 £37.50 competitor |
1,000+ | 4 weekly | ||||
 |
£20 £40 competitor (plus connection fee per tap) |
<200 | 6 weekly | ||||
 |
£30 £45 competitor |
<10 | 4 weekly |
A smart solution for your business
SmartDispense® is the only system with a full package of benefits
and the scale and support to offer national coverage
| System | Cost per tap per month | Scale | Line Cleaning frequency | Service Visit | Staff Training | Energy Saving | Connected Technology |
|---|---|---|---|---|---|---|---|
|
£27 £47 competitor |
7,500+ | 6 or 12 week | ||||
|
£22.50 £37.50 competitor |
1,000+ | 4 weekly | ||||
|
£20 £40 competitor (plus connection fee per tap) |
<200 | 6 weekly | ||||
|
£30 £45 competitor |
<10 | 4 weekly |
With SmartDispense® you can serve better
Quality
+4% sales uplift per year with consistent quality draught and staff training*
Savings
Save 18,000 pints per year** Water save: 8,330 pints p.a. Beer/Cider save: 1,559 pints p.a. Gas save: 8,230 pints p.a. Chemicals save: 41 pints p.a.
Time
Save 156 hours per year from line cleaning and reinvest your valuable time
Profitability
Gain access to Smart Energy Bundle and SmartServices to reduce costs and improve business operations and profitability
Safety
Easy to use systems and routine SmartService visits to improve safety for guests and staff
*Vianet Beer Insights Report 2019/20. 4% profit increase: 3% improved quality, 1% staff training. **Calculations verified by Net Zero Now (October 2024) and based on an average across multiple outlets, multiple tap formats, each one cleaning once a week.
The perfect serve
All our dispense solutions are designed to help you serve your customers perfect draught beers and ciders at the optimum temperature.
With our cellar systems the SmartDispense® python insulates the liquid all the way from keg to tap to ensure the beer and cider is consistently delivered at 3°C or less.
All our SmartDispense® systems focus on your needs. Keg changes are simplified, line cleaning cycles are extended and performed by our expert technicians and you even get access to a range of additional benefits that help make your business more efficient and more profitable.
Did you know?
- 31%* of consumers state that the quality of a pint drives them to an outlet.
- Almost 60%* will leave an outlet if served a bad pint.
Maintaining high standards is crucial if you want to attract and retain customers. SmartDispense®’s leading technology, professional servicing, staff training and quality support will give you the edge and help you serve perfect pints every time.
*Source: SmartDispense® consumer survey April 2024
Improve quality AND increase yield
SmartDispense® will transform your operational efficiency and yield.
The professional service visit and extended line cleaning cycle significantly reduces beer/cider, water, gas and chemicals wastage.
SmartDispense® also keeps the product colder resulting in less fobbing and wastage in the drip tray while the perfect pour staff training built into your package helps further reduce wastage while optimizing the quality of every pint you serve.
Cut energy costs by 36%
With a SmartDispense® cellar system you can add further Smart-tech to significantly reduce your energy consumption and costs.
Did you know switching your cellar cooling and remote coolers off will harm the quality of your beer and cider, increase fobbing, reduce your yield and ultimately result in more line cleaning. Let the smart tech do the work for you and reduce your energy costs the right way!
Cellar Manager and Remote Manager intelligently manage your systems and switch your cellar cooling and remote coolers off when not required while also ensuring your beer and cider is maintained at the optimum temperature.
At a time when energy costs are wildly unpredictable, it makes sense to upgrade your cellar system with Cellar Manager and Remote Manager to manage your energy consumption more efficiently.
Based on independent tests…
Cellar Manager reduces energy consumption and costs by 36% a year¹, producing an average electricity saving of 5,221KWh or around £1,529 p.a.² with a reduced carbon footprint of 1.11 tonnes of CO²e†
Remote manager reduces energy consumption and costs by 33%¹ a year, producing an average electricity saving of 1,750KWh p.a. or around £513p.a² per remote cooler and a reduced carbon footprint of 0.32 tonnes of CO²e†
Sources
¹ Verified by independent and HEINEKEN Technical Services test results.
² Cellar Manager delivers cost saving of £1,529 p.a. with cost of £360 p.a. (£30 per month) for net annual benefit of £1,169 p.a. Remote Manager delivers cost saving of £513 p.a. with Remote Manager cost of £180p.a. (£15 per month per cooler) for net annual benefit of £333. Electricity rate of 29.29p per KWh based on quarterly electricity prices (including climate change levy) for small businesses in the non-domestic sector as published by Department for Energy Security and Net Zero on GOV.UK (June 2025).
† CO²e stands for Carbon Dioxide equivalent and is a term used for describing different greenhouse gases in a common unit
1 remote manager is required for every remote cooler used
What our customers say
At Newton Aycliffe Working Men’s Club, our core membership are real beer drinkers who know what a good pint tastes like.
Before installing SmartDispense®, complaints around the quality of our pints were a daily issue and we really struggled to attract new members as a result. So, we decided to completely change our offering and install SmartDispense® which provided a much better product range as well as a marked improvement in the quality and consistency of our pints.
Members who hadn’t been visiting regularly now comment on how good the beer tastes and we’ve seen a 50% sales increase in the past two years, which has made a massive impact on the business.
Alan Nelson - NEWTON AYCLIFFE WORKING MEN’S CLUB
The reason we installed SmartDispense® was because I’d already experienced it when running a multi-site in a previous role. So, for me, it was a no brainer having seen it in action before.
One of the biggest benefits is the value of the savings in waste. We get an allowance of three pints per line and we’ve got 16 lines here. That was working out over a thousand pounds a month that we would lose in beer. That’s now been reduced to a quarter of that, which is a massive saving.
It’s easy to identify the cost savings but there’s no point in making savings if the quality of the product drops. Thankfully the other major benefit we’ve found is that SmartDispense® helps improve draught product quality, ensuring it’s cold, it’s crisp and it’s clean. Those things are really, really important.
Peter Bell - WHITE HORSE
We made the decision to move to SmartDispense® as we believed it would offer savings on lost product, improve staff productivity and enhance the quality of our draught dispense. In our market, serving a quality draught product is key to encouraging those second and third drinks that help deliver incremental growth.
We have 58 sites so it was an enormous project but one that was expertly and seamlessly managed by the SmartDispense® and Innserve teams.
The impact on drink quality has been immediate and it has made dispense operations much easier for the teams at each site. No more fobbing, no more line cleaning and a perfect head of beer on every pour! Any servicing or support requests have also been handled quickly and efficiently.
I would highly recommend the change from standard dispense to SmartDispense® for any business.
ATLAS HOTELS
New connected bar technology
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Corporis ipsam, aperiam qui impedit debitis, cupiditate eum neque libero molestiae voluptates architecto adipisci, tempora amet! Deserunt modi architecto voluptatum consequuntur odit.
Minus vel necessitatibus expedita consequatur ad officiis doloribus quod iste magni reprehenderit optio accusamus, sint sunt aliquid nemo veritatis nulla sit non tenetur placeat itaque eum obcaecati pariatur? Magni, pariatur.
Quos optio facilis doloremque odit itaque est nam non sed, voluptate, pariatur inventore, deleniti corrupti. Error iste fugiat, unde reprehenderit officia quis harum sapiente sint eveniet, ducimus sed fugit alias.
Ross Kemp Behind Bars
SmartDispense® recently joined forces with Ross Kemp, one of Britain’s best loved actors and documentary makers, for our Behind Bars campaign.
Across the series of short films Ross Kemp went ‘Behind Bars’ to speak to landlords and pub-goers to discover the incredible benefits of SmartDispense® technology.
Customer Support Tool:
Practical support when you need it
Your handy go-to resource for dispense and servicing support
Straightforward, easy-to-use interface with search function and quick search buttons to access resources on most common topics
Information on Service Visits and all the contact details for additional support
How-to videos covering everything from connecting kegs to pouring perfect pints
Tool regularly updated with new support content, tips and best practice advice
Scan the QR code to check out what it can do
Confirm individual outlet details
Information
Please provide futher information about each outlet in your group.
Click text with a dashed underline for further guidance notes.
Quality Tapcheck (We recommend a max of 8 taps based on your annual volume)
Est. Average 20 mins per tap
Estimate 3 pints per tap
Getting started
1.
Further group information
Before you provide detailed information about each of your locations, let's set some defaults.
The next 4 questions have pre-populated answers based on national averages.
You can keep these averages or adjust to produce more customised results for your report.
1.
Exclusive of VAT (Estimated average £1.55)
Inclusive of VAT (Estimated average £4.75)
2.
3.
Est. National Living
wage £12.21/hour
4.
Estimate weekly
Our CellarManager and Remote Manager systems can make a big difference to your energy costs. If you would like to add these systems to your outlets, tick the boxes below.
Identify your SmartDispense® solution
1.
2.
1 Hec = 2x50Litre Kegs
3.
Based on your annual volume (Q2) we would recommend 8 taps. Equivalent to dispensing 1 x 50l keg every week for every tap.
Estimate your savings
The next 6 questions have pre-populated answers based on national averages.
You can keep these averages or adjust to produce more customised results for your bar.
1.
Estimate weekly
2.
Estimate 3 pints per tap
3.
Est. Average 20 mins per tap
4.
Est. National Living
wage £12.21/hour
5.
Exclusive of VAT (Estimated average £1.55)
Inclusive of VAT (Estimated average £4.75)
6.
Pricing used for the calculations
Change values here for even more personalised savings results.
Est. at £1.20 - Can be as high as £2.40 in some regions
Est. at 10p
Est. at £2.18 per litre
Assumptions for the calculations
- Cooler active every day of the year for 24hrs
- Estimated 15 pints of water for every line plus the number of pints wasted when a line is cleaned
- Estimated use of cleaning chemicals based on dilution ratio of 5%
- Totals shown with beer at cost price with additional retail price value shown
- Cellar Manager only available for cellars with cooler systems
Estimate your savings
The next 2 questions have pre-populated answers based on national averages.
You can keep the averages or adjust to more customised results for your bar.
Line cleaning savings which you currently enjoy as an existing SmartDispense® customer will be included in your savings figures.
1.
Exclusive of VAT (Estimated average £1.55)
Inclusive of VAT (Estimated average £4.75)
2.
Pricing used for the calculations
Change values here for even more personalised savings results.
Est. at £1.20 - Can be as high as £2.40 in some regions
Est. at 10p
Est. at £2.18 per litre
Assumptions for the calculations
- Cooler active every day of the year for 24hrs
- Estimated 15 pints of water for every line plus the number of pints wasted when a line is cleaned
- Estimated use of cleaning chemicals based on dilution ratio of 5%
- Totals shown with beer at cost price with additional retail price value shown
- Cellar Manager only available for cellars with cooler systems
Your current estimated line cleaning costs
Based on the information provided, every year your outlets line cleaning costs are:
£4,464
Costs breakdown
Beer/Cider
£1,933
709 litres
(over 14 kegs)
Wages
£1,933
709 litres
(over 14 kegs)
Gas
£1,933
709 litres
(over 14 kegs)
Chemicals
£1,933
709 litres
(over 14 kegs)
Water
£1,933
709 litres
(over 14 kegs)
SmartTechnology
BarPro all-in-one system can be fixed or mobile and is easy to operate and maintain.
- Cost-effective single tap, flexible dispense system
- No cleaning required
- Built-in compressor system so no gas bottle required
- Consistent, high-quality serve at 3ºC or less
- Ideal for lower throughput outlets, occasional use and function rooms.
| Location | Bar |
|---|---|
| Taps/Lines | 1 |
| Tap type | N/A |
| Brands | 1 |
| Keg type | Brewlock |
| Keg size | 20L |
| Returnable/ recyclable kegs | Recyclable |
| Gas required | No |
| Cleaning cycle | N/A |
| Beer & Cider Brands | Heineken, Birra Moretti |
| Maximum python run | N/A |
SmartTechnology
BarPro XL all-in-one system can be fixed or mobile and is easy to operate and maintain.
- Cost-effective double tap, flexible dispense system
- No cleaning required
- Built-in compressor system so no gas bottle required
- Consistent, high-quality serve at 3ºC or less
- Ideal for lower throughput outlets, occasional use and function rooms.
| Location | Bar |
|---|---|
| Taps/Lines | 2 |
| Tap type | N/A |
| Brands | 1-2 |
| Keg type | Brewlock |
| Keg size | 20L |
| Returnable/ recyclable kegs | Recyclable |
| Gas required | No |
| Cleaning cycle | N/A |
| Beer & Cider Brands | Heineken, Birra Moretti |
| Maximum python run | N/A |
SmartTechnology
BarPro CF cools beer from keg to tap. No need for a cellar, just a remote keg storage space within 25m from bar.
- Easy keg change
- Consistent, high-quality serve at 3ºC or less – plus, industry-leading hygiene standards
- Twelve-weekly cleaning cycle performed by our technicians
- Up to 92% reduction in beer, water, chemical and CO² waste.*
* Based on change from weekly to 12-weekly line cleaning.
Recommended minimum throughput of 1 keg per week per tap.
| Location | Bar |
|---|---|
| Taps/Lines | Up to 4 |
| Tap type | Standard, Italian, Iconic, Arya |
| Brands | 1-4 |
| Keg type | Steel |
| Keg size | 8L |
| Returnable/ recyclable kegs | Returnable |
| Gas required | Yes |
| Cleaning cycle | 12 weeks |
| Beer & Cider Brands | All |
| Maximum python run | 25m |
SmartTechnology
CellarPro is designed to deliver colder and fresher pints with lower wastage and can be configured to optimise cellar space.
- Easy keg change
- Consistent, high-quality serve at 3ºC or less – plus, industry- leading hygiene standards
- Six-weekly cleaning cycle performed by our technicians
- Up to 85% reduction in beer, water, chemical and CO² waste.*
* Based on change from weekly to 6-weekly line cleaning.
Recommended minimum throughput of 1 keg per week per tap.
| Location | Cellar |
|---|---|
| Taps/Lines | Unlimited |
| Tap type | Standard, Italian, Iconic, Arya |
| Brands | 1-4 per module |
| Keg type | Steel |
| Keg size | 100L/50L/30L |
| Returnable/ recyclable kegs | Returnable |
| Gas required | Yes |
| Cleaning cycle | 6 weeks |
| Beer & Cider Brands | All |
| Maximum python run | 40m |
SmartTechnology
CellarPro CF cools the beer from keg to tap for colder and fresher pints with lower wastage.
- Easy keg change
- Consistent, high-quality serve at 3ºC or less – plus, industry-leading hygiene standards
- Twelve-weekly cleaning cycle performed by our technicians
- Up to 92% reduction in beer, water, chemical and CO² waste.*
* Based on change from weekly to 12-weekly line cleaning.
Recommended minimum throughput of 1 keg per week per tap.
| Location | Cellar |
|---|---|
| Taps/Lines | Up to 4 |
| Tap type | Standard, Italian, Iconic, Arya |
| Brands | 1-4 |
| Keg type | Steel |
| Keg size | 8L |
| Returnable/ recyclable kegs | Returnable |
| Gas required | Yes |
| Cleaning cycle | 12 weeks |
| Beer & Cider Brands | All |
| Maximum python run | 25m |
SmartTechnology
Neat, counter-top system that’s a perfect addition to any bar.
- Ideal for adding Heineken 0.0 to high volume outlets
- Professional pour for side bars and low volume outlets
- Consistent, high-quality serve at 2ºC – and stays fresh for 30 days
- Fits anywhere – no maintenance, no line cleaning required.
| Location | Bar |
|---|---|
| Taps/Lines | 1 |
| Tap type | N/A |
| Brands | Heineken 0.0, Birra Moretti, Tiger |
| Keg type | Brewlock |
| Keg size | 8L |
| Returnable/ recyclable kegs | Recyclable |
| Gas required | No |
| Cleaning cycle | No. Disposable line in keg |
| Size specs (H x W x D) | 590 x 290 x 471 mm |
We recommend installing Cellar Manager
Cellar Manager helps reduce your cellar cooling energy consumption and costs.
Cellar Manager is a SMARTER way to control your cellar cooling, it monitors the temperature of the area where your kegs are placed and then controls the main cellar cooler by switching it on and off as required, therefore maintaining the beer temperature at 12 degrees as opposed to the entire cellar. A timer is also programmed to switch of the main cellar cooler off when it is not required based on your opening hours.
Based on your inputs Cellar Manager should provide you with an electricity saving of around CUSTOM and an average reduced carbon footprint of 1.11 tonnes of CO²e.
The Cellar Manager costs the same price as one additional Heineken line (only available where cellar cooling is used).
Uncheck the box below if you want to remove Cellar Manager. By choosing to remove Cellar Manager, we estimate you will reduce your net savings by CUSTOM p.a.
We recommend installing Remote Manager
Remote Manager is a SMARTER way to control your cooler and reduces your energy bills and carbon footprint.
Based on your inputs Remote Manager should provide you with an electricity saving of around CUSTOM and an average reduced carbon footprint of 0.37 tonnes of CO²e per remote cooler.
Remote Manager costs £15 per cooler per month.
Uncheck the box below if you want to remove Remote Manager. By choosing to remove Remote Manager, we estimate you will reduce your net savings by CUSTOM p.a.
RECOMMENDED:
Choose Blade for enhanced flexibility or range
Neat, counter-top system that’s a perfect addition to any bar.
UK’s first high-quality, alcohol-free draught offer and also suitable for side bars. Consistent, high-quality serve at 2ºC - and stays fresh for 30 days. Fits anywhere - no maintenance, no line cleaning required.
SPECIAL OFFER:
One-off Blade purchase at £395 (Ex VAT).
Uncheck the box below if you want to remove Blade.
SmartServices
INCLUDED:
Six-weekly service visit that supports your staff and protects your dispense system
Our professional technicians take care of line cleaning and all routine quality checks, including glassware and washer checks. They can also provide perfect pour training.
To ensure you maintain the highest quality beer and cider and keep wastage to a minimum, it is essential that you soak all your tap nozzles with the sanitizing tablets daily and that the keg coupler and keg connectors are sprayed and sanitized with the keg coupler spray every time you change a keg.
As part of our service you will receive free top-ups of your cleaning chemicals, sanitizer tablets and keg coupler spray.
RECOMMENDED:
Quality assurance training to help improve standards and reduce waste
Improve your profitability by up to £25,000 per annum with quality training.* We’ll give you access to Hello BEER’s app- based training tools to help up-skill your staff in all things beer and cider; from great cellar management to the perfect pour. Access free via the eazle® club by HEINEKEN.
We also have a number of options for face-to-face, in-outlet training that can be delivered by our professional team.
RECOMMENDED:
Access to eazle® club by HEINEKEN to save money and boost business
Massive savings with discounts across 25 leading retail and services suppliers – everything from pub essentials, business rates, food, waste disposal and more. Plus access to business boosting marketing support including Retail Kits and footfall driving brand activations. All available and easily accessible via eazle® by HEINEKEN.
* Source: Vianet Beer Quality Report 2019-2020 profit lost from unclean lines plus driptray waste calculation based on: average price of a pint in the UK = £3.67 (Office of National Statistics, March 2019); average number of taps per pub = 10 (BBPA Facts on Tap 2018).
Your SmartDispense® proposal
Connecting dispense technology, services and insights to help you serve better
SmartTechnology:
CellarPro
State-of-the-art cellar-based system which optimises your cellar space and tap configuration
Remote Manager
New tech solution which reduces your remote cooler energy usage and costs
Cellar Manager
Tech solution which optimises your cellar cooling energy consumption and reduces costs
Blade
Neat counter-top system so you can serve draught beer anywhere
SmartServices:
Six-weekly service visit
Professional service check and line clean, with free top-ups of your cleaning chemicals, sanitizer tablets and keg coupler spray
Hello BEER training
App-based training to up-skill your staff
eazle® club by HEINEKEN
Free access so you can save money and boost business
Your current estimated line cleaning costs
Based on the information provided, every year your outlets line cleaning costs are:
£x,xxx
| Annual Technology & Service savings | £5303 |
|---|---|
| Annual cost | £3210 |
| Net annual savings | £2093 |
| One-off cost of Blade | £395 +VAT |
| Quality benefit on your Yield | |
| Every 1% improvement in Yield is worth | £848 |
| Or a savings of Pints per year of | 352 |
Your SmartDispense® proposal
Connecting dispense technology, services and insights to help you serve better
SmartTechnology:
CellarPro
State-of-the-art cellar-based system which optimises your cellar space and tap configuration
Remote Manager
New tech solution which reduces your remote cooler energy usage and costs
Cellar Manager
Tech solution which optimises your cellar cooling energy consumption and reduces costs
Blade
Neat counter-top system so you can serve draught beer anywhere
SmartServices:
Six-weekly service visit
Professional service check and line clean, with free top-ups of your cleaning chemicals, sanitizer tablets and keg coupler spray
Hello BEER training
App-based training to up-skill your staff
eazle® club by HEINEKEN
Free access so you can save money and boost business
| Total Annual Technology & Service savings | £5303 |
|---|---|
| Total Annual cost | £3210 |
| Total Net annual savings | £2093 |
| Additional saving and profit opportunities | |
| Quality benefit on your Yield | |
| Every 1% improvement in Yield is worth | £848 |
| Or a savings of Pints per year of | 352 |
Your estimated costs and savings breakdown
| Annual Technology & Service savings | £5303 |
|---|
| Item | Estimated saving | Value |
|---|---|---|
| Water | 3546 litres | £4 |
| Electricity | 5220 kWh | £1670 |
| Beer / Cider at cost price | 591 litres | £1670 |
| Gas | 4314 litres | £272 |
| Chemicals | 177 litres | £426 |
| Wages | 139 hours | £1319 |
| TOTAL ESTIMATED SAVING | £5303 | |
| One-off purchase cost (+VAT) | £3210 |
|---|
| One-off cost of Blade | £395 +VAT |
|---|
| Annual cost | £3210 |
|---|
| Item | Weekly Cost | Monthly Cost | Annual Cost |
|---|---|---|---|
| 4 Heineken Brand Taps - (£27.50 per tap) | £25.38 | £110.00 | £1320 |
| 3 Heineken Brand Taps - (£27.50 per tap) | £25.38 | £110.00 | £1320 |
| 1 Heineken Brand Taps - (£47.50 per tap) | £25.38 | £110.00 | £1320 |
| Cellar Manager | £25.38 | £110.00 | £1320 |
| Remote Manager | £25.38 | £110.00 | £1320 |
| TOTAL | £3210 | ||
Save a further £240.00 p.a. by removing all 3rd party brands and installing additional Heineken Brands.
| Net annual savings | £2093 |
|---|
| One-off cost of Blade | £395 +VAT |
|---|
Quality benefit on your Yield
| Every 1% improvement in Yield is worth | £868 |
|---|---|
| Or a savings of Pints per year of | 352 |
